Inside Hexa

Starting a company comes with countless challenges—and financial uncertainty is one of the biggest.

In 2025, our goal at Hexa is to launch 13 startups—that’s 3 more than 2024. It might seem like a small increase, but launching 3 additional companies on the ground is a significant jump in terms of structure and resources. It’s an ambitious but achievable target as we continue working toward our bigger goal of 30 startups a year by 2030.

2024 was a year of giving it our all. Within the studio, we made big strides toward our goal of launching 30 startups a year by 2030. That meant growing our core team, partnering with more founders, sourcing and validating more ideas, and raising funds. Everyone really put in the work to make things happen.

In this latest episode of twice, Nicolas Benady, Co-founder and CEO of Swan, takes us behind the scenes. A serial entrepreneur and payments expert, Nicolas previously co-founded not one, but five startups, including two successful payment startups, Limonetik and Antelop, both acquired in 2021. Now leading Swan, his biggest venture yet, Nicolas opens up about the challenges of early entrepreneurship, the mental toll of being a founder, and his mission to create a generational company that redefines embedded banking. Nicolas also reflects on the pivotal role of co-founders, the often-overlooked power of design and marketing, and the resilience needed to pivot when things don’t work out.

At Hexa, we’re thrilled to announce the launch of our 2024 batch of startups, marking our largest cohort to date. Building on last year’s record of five new startups, we’ve doubled our output this year, introducing 10 companies to the world. This growth demonstrates the scalability of our model and the momentum of our team.Our expansion also coincides with the addition of two new partners, Julien Meraud and Ugo Vollmer, who join existing partners Matthieu Vaxelaire and Florent Quinti. Together, we are getting closer to our ambition: launching 30 startups annually by 2030.

In the first episode of Twice, Eduardo Ronzano, a seasoned entrepreneur originally from Bilbao, shares his path from founding KelDoc, a healthcare booking platform, to co-founding Kolet, one of the leading players in the eSim market. Eduardo details the practical lessons he gained, the challenges of navigating personal and professional hurdles, and how his approach evolved for his second venture.

Almost two years ago, we made the bold decision to rebrand and embrace a new identity under the name Hexa. Changing a brand that you’ve built over a decade is never easy; it’s a risky bet. We decided to change our name to reflect a new ambition: to move beyond B2B SaaS, explore new verticals, and provide different types of support to entrepreneurs beyond pure creation.