Hexa Scale is officially in motion. We’ve just made our first majority investment—€5M in Veevart, a U.S.-based SaaS platform helping museums streamline their operations.

This marks a big shift for us. For 14 years, we’ve been known for building companies from scratch, launching startups like Aircall, Spendesk, and Front. Now, with Hexa Scale, we’re expanding from building to scaling.

Some startups hit a wall. They’re profitable, growing, and have strong products. But they don’t fit into the VC hypergrowth model, nor are they large enough for traditional private equity. They nee need a real scaling partner, as well as just capital.

Scaling with much more than ‘just’ funding

Hexa Scale is our hands-on approach to scaling profitable startups that are struggling to break through. We invest €5M–€20M in companies doing €2M–€7M ARR with 20–40% YoY growth, but more importantly, we roll up our sleeves and get to work alongside founders.

We bring Go-to-Market, Brand, Product, and Team expertise, applying the same structured methodology we’ve used to build startups, but now to help them scale.

“The market assumes companies must either raise venture capital or remain small. But there’s a massive group in between—successful, profitable startups that just need the right support structure to break through. That’s why we built Hexa Scale.”

Augustin Celier, Partner @ Hexa Scale

Why Veevart?

Veevart is the perfect example of the kind of company we want to support. It’s already a very well respected SaaS platform for museums, with 150+ clients in the U.S., but there’s a much bigger market ahead:

5,000 museums in the U.S. have budgets over $1M, yet many still rely on outdated software.
Veevart has proven traction but needs more firepower to scale into larger museums and new markets.

With our investment, we’re helping Veevart go after this opportunity with:

Stronger Go-to-Market – Expanding sales & marketing to reach larger museums in the U.S., and exploring expansion into Europe, Canada, and the UK.
Product development – Enhancing the feature set and integrating AI.
Scaling leadership – Bringing in a new COO and key hires in sales, product, and marketing.
Long-term strategy – Supporting decision-making through active board participation.

“Scaling at this stage requires more than just capital, it needs the right partner. Traditional investors weren’t the right fit, but Hexa’s hands-on, entrepreneurial approach is exactly what we needed.”

Antonio Velasco Echeverry, Founder & CEO @ Veevart

What’s next?

With our support, Veevart aims to grow its customer base to 500+ museums within the next five years, positioning itself as the leading museum software provider before expanding globally.

As for us, this is just the beginning. We have two more majority investments planned for 2025 as we continue proving that scaling doesn’t have to mean fitting into the VC or PE playbooks.

If you’re a startup at a similar point and looking for a partner to help scale—not just fund—let’s talk!

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